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Is your best copywriting service providing partner because we know what content youFuel Your Internet Marketing Strategy - Hire a Creative Copywriter. Don’t kill a fly with bazooka! By the time I decided to freelance full-time in Sept 2011, I’d already been freelancing on an ad hoc basis for clients like Acana (that high-end pet food most of us can’t afford… I’d also built up a nice resume that included senior-level duties at Intuit and agency work. You know why big names like Anthony Robbins, Marie Forleo and Laura Roeder became big names? Let’s say you want to write copy for local hair salons. Which means that, if you do a good job for them, they are VERY likely to spread the word about you to people in and beyond your niche. And tip number quatre: Choose a niche that’s either a “networker” or an “influencer” so they will spread the word for you. And that’s not just because I have an amazing partner and home life and family and job. If I’d wanted a $50k/year job when I first started copywriting, I probably wouldn’t have felt so lucky when I landed a $32k/year copywriting job. My strongest skills are blogging, SEO, and relationship marketing. If you proofread for your university paper, voila – you’re a copyeditor! You just need to know this one little secret: to milk every piece of experience you have. Even if it’s small, it can be big in your marketing. So that’s tip numero two: Talk about everything you do. That means you 1) need a blog that you 2) post your wins and client stories on, with a focus on 3) only doing client work that will translate into a blog post that can bring in more clients. Well, let’s say you really like getting your hair done (so you have a personal interest), you love the volatility of this sort of small business (because that’s a fun challenge for you), and – this is – you recognize that hairdressers are people who not only connect with other hairdressers but who also have clients that they spend an hour or so talking to during each visit. You even agree to do the copywriting work for half of what you’d normally charge. Of course, when I look at how I “lucked” into those things, it’s clear that I’m one of those people who’s only as lucky as she is hard-working. Thankfully, I’ve never had to worry much about earning an income. Maybe I haven’t worried because, when I first started out, I was happy to take . I have been encouraged to build my business, but I am not sure who my best clientele might be. If you wrote a brochure for your mom’s workplace, voila – you’re a copywriter! Everything they spend energy on is something they then market themselves with. After all, you just got more experienced in direct response… (Wow – I a lucky bitch.) But because I’ve lucked into a lot of things in my professional life. So last week I got a question from a reader named Susan Silver. ) It’s a question that I get quite a bit, which is why I asked Susan if she wouldn’t mind me publishing my response here, on the blog I so rarely get a chance to update. So here’s the question Susan sent me: I was wondering what advice you might give to someone starting up a small time copywriting business. Now, in recommending that you prove your work in order to get work, I know what you’re saying: of copywriting work. If you’re the one your sister goes to when she needs her school paper edited, voila – you’re an editor! Tell him you’re going to promote his business on your blog, and then write a great post all about what you did to help him, such as: what that actually means long-term. Imagine if he gets just 2 new clients from every mailer, and he sends out 6 more mailers over the course of the year. If the postcard worked for your client, do a mailer for your business. And when that happens, you get to work fewer hours. it that easy for everyone, but others have higher expectations than I’ve had. Then you can send your prospects to the appropriate portfolio. This is a client you’re going to want to blog about. And he can resend the mailer again and again – to the same neighborhood and different ones – without paying you for anything more than tweaks and distribution coordination. But don’t forget about the power of good ol’ self-promotion. And you get to be more selective with the clients you take on as a freelance copywriter.
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